The Ten Commandments of an Awesome Lead-Generating Website
1. Incorporate a Contact Number
Adding a contact number to your site may appear to be nonsensical, particularly on the off chance that you sell a computerized item. Doing as such in any case expands buyer trust and loan validity to your offer. Regardless of whether your clients don’t really call, the presence of a telephone number presents to them some solace.
2. Post Forms on Every Page
Having simple admittance to the real lead age structure is fundamental to expanding the number of reasonable leads through your site. The less data they request, especially on the initial step, the more probable individuals will be to leave behind their important individual subtleties.
3. Add Photos and Testimonials For Greater Credibility
Testimonials can be a powerful marketing tool, but adding photos or even rich media such as video or audio can take them a step further. While the rich media versions may be too bandwidth-heavy for lead generation websites, solid testimonials can have a powerful impact and lend support to your offer.
4. Make Your Videos Speak to the User
Online videos bridge the gap between online and offline commerce, as well as greatly increasing conversion ratesfor a wide range of industries — particularly e-commerce websites. The highest performing videos speak to the user rather than at them. Online users who viewed a product video were much more likely to convert over users who simply viewed an ad.
5. Use Trust Seals – But Make Sure They’re More Than Just Eye Candy
All of the major trust seal providers claim that incorporating a trust seal on your website can increase conversion rates, but the actual statistics are hard to come by. Rather than installing a seal for pure visual security benefits, choose one that is backed up by a guarantee to the consumer. Customers who saw the seal were 7.6% more likely to buy it than those who did not.
6. Use Power Words When Describing Your Offer
Amazing activity action words, for example, “get”, “feel” and “have” are solid compellers in view of their dynamic tone rather than “envision having”, “envision feeling, etc. Utilizing activity arranged words in your offer places the client in a vital job like the one getting the advantages rather than basically envisioning them.
7. Avoid “Cookie-Cutter” Site Templates
It should go without saying, but when it comes to quality lead generation, you should avoid any cookie-cutter “all-the-work-is-done-for-you” website templates. Instead, invest in the best possible website you can afford, and make sure you make the page’s purpose clear upfront so that the designer can tailor it to generating leads rather than looking nice or having all the bells and whistles. Having a well-designed site also increases trust and customer confidence levels when shopping online.
8. Consider the End-Goal First
When it comes to lead generation, begin with the end in mind. What exactly does a “lead” mean to you? Defining this will make your testing and analytics goals even clearer, and help you determine exactly what actions you want the user to take as they progress through each stage of your sales funnel. Is a lead considered someone who fills out a form? Someone who signs up for a newsletter? Requests a callback? Clearly define your starting point and you’ll have a much easier time adjusting your conversion goals accordingly.
9. Make Good Use of Whitespace
Whitespace (also known as negative space) is one of those little things’ in web design that can make a big impact. Rather than striving to fill up every empty area on a page, give your content, photos, and call to action buttons somebreathing room. There’s no need to add something just to take up room – it can end up only serving as a distraction to your customers, and lowering your conversion rates as a result.
10. The Bottom Line for Best Lead Generation: Test, Test, Test
None of these tips will do you a bit of good unless you test them for yourself and determine what works for your unique situation. The number and quality of leads is a conversion factor just like any other – one which you’ll want to see an increase and improve over time.
A lead generation page is also a great way to test crucial design changes before applying them sitewide. By split testing changes from one landing page to the next, you’ll be able to see whether or not your lead gen efforts pay off. Of course, having the right testing and analytics software in place will help you determine exactly what’s working – with real-time data, historic timelines, trends, and conversion funnels that let you segment down to the smallest details.
Testing is the only true way to know exactly what works for your unique needs, but when designing your lead generation pages, keeping these best practices in mind can help you work less and convert more!